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                首頁 > 集團資訊 > 2019飛雕電器新品推薦會(西安站)
                推薦資訊

                2019飛雕電器新品推薦會(西安站)

                發布時間:2018-12-29 16:31:20 2256

                2018年飛雕電器的產品創新研究再下新的一城。

                經歷一年的設計、研究、生產、檢測、再調整等步驟,飛雕電器為中國電器市場帶來了全新的產品。12月18日,飛雕電器邀您與世人共同見證。騰訊家居全程直播。

                【13:50】騰訊家居已到達本次發布會現場,精彩花絮照片搶先奉上!

                【13:55】樂隊開場帶來美妙歌聲。

                【14:15】主持人開場,宣布活動開始,并介紹參與本次活動的各位嘉賓:

                飛雕集團副總裁馮煒兵先生         

                飛雕集團開關事業部銷售總監張道明先生

                飛雕集團市場部總監趙長紅女士         

                飛雕集團家裝事業部總監石鳳磊先生

                萬科項目總監姜超先生               

                中糧地產采購經理杜曉明先生

                旭輝地產采購經理魏玉玲女士        

                榮華地產采購經理李文博先生          

                榮華地產采購主管王瓊南先生等。

                【14:18】飛雕集團副總裁馮煒兵致開場辭,他開場歡迎經銷商朋友以及媒體朋友們的到來。

                他表示,飛雕33年里,不管外部環境如何變遷,業態如何發生變化,家裝如何發展,飛雕未曾改變初衷,始終致力于做好產品,引領中國開關行業時尚潮流。

                【14:20】以品牌沙畫短片的形式展現飛雕電器獨特的品牌形象,重溫飛雕走過的33年風雨歲月。

                【14:29】飛雕集團副總裁馮兵先生、飛雕西安市經銷商閆春暉女士等上臺共同啟動2019飛雕時尚開關新品發布會。

                【14:30】賈同領老師作主題為《經濟寒冬下經銷商的蝶變之路》的深度解讀,在經濟巨變的環境下,家裝行業如何謀求自身發展。

                他分析了如今國家經濟形勢。目前經濟進入L型趨勢發展,國運、理財等都發生了變化,房地產行業也經歷了數次大起大落,但他同時也強調經濟形勢也沒有想象中那么悲觀。

                對于家裝行業,賈老師總結了幾點關鍵詞。一是產品迭代加速:物質的極大豐富,消費者人群的轉換,購買動因不斷變化;二是品牌快速升級;三是家居新零售:購買方式變化-購買人群的變化-新零售;四是終端集成化;五是家居后市場。

                經銷商未來如何蝶變?賈老師表示經銷商們首先要升級幾個認知:要努力把事情做精,要樹立大夢想,經銷商都是逼大的,靠低價競爭是死路,自己是一切問題的根源,不斷打造自身實力,敢于應對變化和挑戰。

                賈老師概括了門店6力爆破:產品力、導購力、推廣力、形象力、組織力、服務力。

                賈老師在演講同時,還與現場經銷商進行互動交流,鼓勵經銷商分享自身營銷經驗。

                6大爆破力應該如何做?

                產品力:要優選高顏值產品;產品集成化,減少合作品牌;銘記產品賣點。

                導購力:做好培訓,舍得花些小錢;日常訓練;導購精英群。

                推廣力:尋找店外流量,全網營銷;建好橫向資源,關聯品牌資源;無主動不營銷,無互動不營銷;對標品牌,成長的捷徑。

                形象力:市場內門店面積最大;門店如何耳目一新;門店功能全,品牌展示;體驗、信任背書。

                組織力:把人用好,銷量自然重要;眼光超越團隊,才有人跟;團隊打造“一專多能”;過程多pk。

                服務力:從客情→友情;從經銷商→社區服務商;加個微信多條路。

                【16:06】飛雕集團市場部總監趙長紅介紹飛雕品牌及新品。

                趙總在發布會上與經銷商們共同回憶了飛雕33年的發展歷程以及所獲得的榮譽,包括在多年發展中都有哪些戰略合作伙伴,同時她也講解了飛雕目前在產品研發所付出的努力,以及目前在全球的布局。

                趙總分析了目前開關插座的使用困擾,開關:開關卡住不動,開關按不動,開關不通電,開關聲音不好聽。插座:插孔太緊,插頭插入費力,插孔太松,插入時有電火花。

                針對這些使用痛點,飛雕格調系列在結構、溫升、開合角度、銅片等做了創新。

                針對格調系列的性能,飛雕進行了極致檢測:開關壽命測試、溫升測試、LED負載測試、PC阻燃測試、開裂測試、鐵架防銹測試、插座插拔次數測試……

                趙總總結道,飛雕格調系列從外觀到內部性能,都是非常好的,也能與家居場景完美融合。

                她表示,目前上市的僅是格調系列86和118型基礎款,未來飛雕產品線還會往高端、智能化發展。

                【16:55】經銷商頒獎儀式。

                貢獻獎:安康鄭孝漲 漢中張曉斌 咸陽郝向東 咸陽駱輝 渭南張樂 延安王小雙 榆林馬旗 寶雞賈紅菊 寶雞王亞平 西安馬建偉 西安白楊 西安宋玉瑩

                陪伴獎:咸陽姚小衛 渭南胡紅興 寶雞寧小芳 榆林鐘寶東 西安薛好月 西安高平安

                本次發布會到此結束,更多精彩請關注騰訊家居!

                來源:騰訊家居


                乐8彩

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